Project Outline:
Working as a seasonal employee with the Cleveland Browns production department, I was approached to help improve stadium graphics concerning stats & scoring. Honing in on the 2023 season creative campaign "lake effect", I created several template graphic packages for over 50,000 fans to be immersed with every home game. The overhaul process was led by my design choices influenced by existing content & guidelines, while ultimately being built through Daktronics Show Control by my co-workers Dave Wagner & Rich Hanchette.
Project Deliverables:
Develop multi-dimensional graphic templates to be built through Daktronics software & implemented into Cleveland Browns stadium videoboards & show experience. Player stats, player bios, team stats, and scorebug templates were requested to be redesigned to match the 2023 "lake effect" season creative. Existing content from Elite Edge & the in-house design team guided & influenced design choices.
NE Board - 192x1392, NW Board - 168x984, SE/SW Board - 384x600
MID Board - 792x72, WING Board - 562x1080, NE Board - 1920x1080
MID Board - 792x72, WING Board - 562x1080, NE Board - 1920x1080
